ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

Position summary

The Marketplace Performance Ads Specialist manages and optimizes paid advertising campaigns across partners such as Zalando, About You, Farfetch, Breuninger, and Amazon. The role focuses on performance-led Sponsored Product, Sponsored Brand, and Display ads to maximize ROI, while working closely with Marketplace, E-commerce, and Merchandising teams to align campaigns with trading priorities, stock levels, and seasonal plans.

Key Responsibilities

Performance Ads Management

Plan, launch, and manage paid campaigns across key marketplaces (Amazon, Zalando, About You, Farfetch, Breuninger)

Own daily ad operations: keywords, targeting, budgets, bids, and campaign structure

Optimize campaigns for ROAS, ACOS, CPC, CTR, conversion, ranking, and visibility

Continuously improve performance via A/B testing, automation, and advanced optimizations

Align campaigns with full-funnel objectives, seasonal priorities, and commercial goals

Stay updated on best practices, new ad formats, and platform developments

Data & Analytics

Build dashboards and reports to track campaign performance against KPIs

Maintain and refine a harmonized ROAS model across marketplaces

Analyze data to deliver actionable insights and improve profitability

Monitor competition, pricing, rankings, keyword trends, and platform updates

Lead weekly performance updates and provide clear channel insights

Forecast ad spend, revenue impact, and expected ROI

Cross-Functional Collaboration

Act as primary contact for marketplace marketing and ads teams

Align campaigns with stock, promotions, pricing, and product launches alongside Marketplace and Merchandising teams

Coordinate with Product/Stock and Demand Planning to ensure ads match availability and margins

Collaborate with Retail Brand Marketing to integrate ads into full-funnel brand campaigns

Profile

3+ years managing paid ads (PPC/Sponsored Products) on marketplaces or similar platforms (Amazon, Zalando, Google Ads, Retail Media); agency experience a plus

Proven track record optimizing campaigns for ROAS/ACOS and scaling profitable performance marketing

Strong analytical skills with experience handling large data sets and BI/reporting tools

Advanced Excel/Sheets skills (pivot tables, XLOOKUP, index/match, formulas)

Bachelor’s or Master’s in Business, Marketing, Analytics, Economics, or related field

Excellent verbal and written English communication skills

NOTE – Interview process might only start the first week of January.

Why #TEAMKARL? (HQ)

· Learning and development courses/training

· Opportunity to make an impact

· Remote working arrangements

· Relocation allowance

· Bonus holidays

· Working in the heart of Amsterdam

· Brand discounts

· And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.

IMPORTANT NOTICE REGARDING JOB POSTINGS

Please be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site.

We strongly recommend that applicants only apply through our verified channels and remain vigilant against unofficial job offers.

KARL LAGERFELD will never request any form of payment during the recruitment process.

If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at career@karllagerfeld.com

Karl Lagerfeld

Marketplaces Performance Marketing Specialist

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