ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

Role Overview:

The Senior Director of Brand Marketing at the Maison KARL LAGERFELD reports into the SVP Marketing and leads the development and implementation of the overarching global brand marketing strategy in alignment with the company’s strategic objectives. This role is a pivotal connector and lead between all marketing channels and other business units, including Sales, Merchandising, Retail, Ecom, and Product. The scope of this role oversees Brand and Retail and digital marketing channels, and works hand in hand with other channel leads to ensure a consistent brand message. This role needs to develop and leverage a creative vision and turn this into key strategic objectives whilst staying close to the relevant business units.

The Senior Director of Brand Marketing will oversee a team of 10+ professionals, including three direct reports, ensuring strong leadership, strategic alignment, and operational excellence across all initiatives.

Key Responsibilities:

Oversee the entire marketing cycle, starting from Go-To-Market launch to final B2C execution.

Responsible for the brand and retail marketing strategy for all global markets.

Lead the development and execution of integrated brand marketing strategies and activation plans to drive brand awareness, engagement, conversion, and loyalty.

Responsible for the planning of high-impact brand activations, including events, partnerships, sponsorships, and experiential marketing initiatives, to create memorable brand experiences, foster emotional connections with consumers, and oversee the execution of such.

Collaborate closely with cross-functional teams, including Creative, Product, Retail, Sales, PR, Merchandising & Planning, and Digital Marketing, to ensure alignment and integration of brand marketing efforts across all channels and touchpoints.

Ensure that cross-channel strategies align with the brand vision and actively support broader corporate goals.

Bridge the gap between strategic brand direction and its operational execution, maintaining consistency, effectiveness, and success.

Drive innovation and creativity in brand marketing initiatives, exploring new trends, technologies, and emerging platforms to engage audiences and differentiate the Karl Lagerfeld brand in the market.

Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.

Lead, mentor, and inspire a team of 10+ marketing professionals, including three direct reports, fostering a culture of creativity, collaboration, and excellence.

Build and maintain strong relationships with internal and external partners and industry stakeholders to amplify brand reach and drive brand advocacy.

Monitor and analyze key performance metrics and consumer insights to evaluate the effectiveness of brand marketing initiatives and activations, providing actionable recommendations for continuous improvement.

Stay on top of industry trends, competitive landscape, and consumer behaviors to inform strategic decision-making and identify new opportunities for brand growth and innovation.

Personal characteristics and qualifications:

Proven track record of leading product-driven 360 marketing campaigns that support all touchpoints of a global, growing brand.

At least 8-10 years of experience leading and managing teams in a global marketing environment, ideally within the luxury fashion or retail industry.

Strong Storytelling and exceptional written and verbal communication skills

Strong and charismatic leadership personality

Strong business acumen with a solid understanding of key business metrics and marketing tools, paired with a strong creative mindset.

Ability to thrive in a fast-paced environment and multitask effectively.

Excellent networking skills, both within and outside the organization.

Strong storyteller and presenter, with the ability to advocate and sell-in ideas to senior management.

Proven leadership experience in a matrix organization.

Culturally aware and adaptable, comfortable working in diverse environments.

Confident and professional presence, demonstrating strong negotiation skills.

Excellent creativity and problem-solving competence.

Fluent in English (spoken and written), including presentation skills. Another European language is a plus.

This is a unique opportunity to play a strategic leadership role in shaping the future of one of the most iconic names in fashion. If you have the passion, vision, and experience to lead a team and drive impactful brand marketing initiatives, we’d love to hear from you!

Why #TEAMKARL? (HQ)

· Learning and development courses/training

· Opportunity to make an impact

· Remote working arrangements

· Relocation Package

· Bonus holidays

· Working in the heart of Amsterdam

· Brand discounts

· And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.

Karl Lagerfeld

Senior Director of Brand Marketing

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