ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s ready-to-wear, bags, small leather goods and underwear are managed directly from our Amsterdam headquarters, while other categories, including menswear, footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

The Senior Onsite Content Specialist strategically manage in-season content and trading calendars, ensuring alignment with trading objectives and driving sales for karl.com. You'll oversee seasonal sales planning, collaborate with teams to coordinate visual assets, and ensure an engaging user experience through creative site updates. Your role involves hands-on management of content in Salesforce, maintaining brand consistency, and supporting commercial activities. Through strategic planning and cross-functional collaboration, you'll optimize sales opportunities and elevate the overall content strategy.

KEY RESPONSIBILITIES:

In-season Trading Calendar Management and SALE Planning:

Take ownership of the trading calendar within the E-Commerce realm to align all stakeholders and strategically plan key trading activities during the season.

Continuously collaborate with the Marketing & Communications teams to brief and coordinate timelines for visual assets required for significant launches, homepage updates, and landing page enhancements for all markets.

Lead the strategic planning and execution of seasonal SALE initiatives, including localized campaigns tailored to specific markets and customer segments.

Coordinate with wholesale accounts, retail stores, and marketplaces to align end-of-season SALE activities. Manage the company-wide SALE calendar and streamline processes to enhance sales opportunities across all channels.

Site Updates:

Strategically plan and execute all creative site updates, ensuring a seamless and captivating user experience across all digital touchpoints.

Hands-on management of updating contents in Salesforce Page Designer to ensure alignment with branding guidelines and optimize user engagement.

Creative Guidelines and Support:

Assist in the formulation of creative guidelines for onsite digital contents to maintain brand consistency and alignment with marketing objectives.

Provide assistance for commercial activities on the company's e-commerce platform initiated by other departments, ensuring harmony with the overall content strategy and brand guidelines.

SKILLS, EDUCATION & EXPERIENCE:

Minimum of 3 years' experience in an international fashion environment.

Experience in digital creative content creation and on-site management.

Proficient in editing and managing contents within Salesforce Page Designer, with in-depth experience and expertise in this platform.

Basic knowledge of HTML editing.

Adobe Creative Cloud and Figma knowledge is a plus.

Excel skills

PROFILE:

Able to prioritise and multitask.

Able to work independently as well across teams.

Flexible and adaptable, with a positive attitude

Able to work in a fast-paced and high-pressure environment.

Excellent organizational and planning skills, with the ability to manage multiple projects simultaneously.

Strong team player who enjoys connecting and collaborating with cross-functional teams.

Positive, hands-on, and proactive attitude, with the ability to take initiative.

Excellent time management skills and the ability to prioritize tasks effectively.

Outstanding verbal and written communication skills.

Fluent in English (French and German language skills are a plus).

Attention to detail and accuracy in all tasks.

Why #TEAMKARL? (HQ)

· Learning and development courses/trainings

· Legendary Summer & Christmas parties

· Opportunity to make an impact

· Remote working arrangements

· Relocation Package

· Bonus holidays

· Working in the heart of Amsterdam

· Brand discounts

· And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.

Karl Lagerfeld

Senior Ecommerce Content Specialist