PUMA launches the all-new RS-X franchise

Celebrates extreme reinvention of the original RS silhouette

In the continuing reinvention of the Running System (RS), Global sports brand PUMA is releasing the RS-X. The all-new RS-X extends the brand’s Future Retro range that takes inspiration from the past to inspire future Sportstyle designs.

Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. Today, PUMA has revived and reinvented this design ground up. Arriving this fall, the new RS-X range is all-things extreme, exaggerated and remixed. Embracing the future and honoring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes, and bold color palette.

Debuting in the RS-X range this season is the RS-X Reinvention sneaker, engineered with PUMA’s patented RS Technology on the midsole. Pushing the limits with its bulky silhouette, it features a modern rendition of the retro-inspired design. With a complete reboot, the innovative silhouette exemplifies an elevated fit and feel. Utilizing mesh and textile for the upper, the sneakers are fitted with a molded sockliner for added comfort. The timeless style of leather and suede overlays with an embossed textile heel piece provides the right mix of style, versatility and comfort. For this initial RS-X Reinvention pack, the colors have been selected from the most iconic pieces in the PUMA archive, giving them a new extreme context for this new silhouette.

With RS-X, PUMA takes the RS franchise up a notch by partnering with brands that also epitomize extreme reinvention in their respective industries. Expected to release in the following months through 2019 are exciting iterations of the RS-X inspired by the toy, television, telecommunication and motoring worlds. One of the most anticipated releases of the year is the collaboration with Hasbro and Hot Wheels, bringing to life the most iconic toy cars reimagined in the RS-X silhouette in time for Hot Wheels’ 50th anniversary. Equally exciting is the collaboration with telecoms giant Motorola that speaks to reinvention of technology in and beyond the sneaker world.

The RS-X Reinvention drops on November 1, 2018 in leading sneaker stores, PUMA.com and PUMA stores worldwide. You can also get your hands on them at the following stores in the Benelux: Woei, Patta, Sneakerbaas, Sneakerdistrict and Baskèts.